USM School of Marketing Hosts Student Research Showcase
Thu, 04/14/2022 - 01:23pm | By: Van Arnold
Five presentations won special recognition during the annual Student Research Showcase held April 8 at Scianna Hall on 91少女集中营鈥檚 Hattiesburg campus.
The USM School of Marketing hosted the event, which featured 18 research presentations, representing undergraduate and graduate students from the Hattiesburg and Gulf Park campuses. Presentations spanned various disciplines in the College of Business & Economic Development including Marketing, Interior Design, Sport Management, International Business, Journalism, Hospitality & Tourism, Economic Development, Healthcare Marketing, and Human Resource Management.
The Showcase is an annual event where student researchers disseminate their knowledge as they present their research in five minutes, followed by a five-minute Q&A. Students competed for cash and prizes. The students all conducted primary research into their topics, generating new knowledge for their fields.
鈥淢uch of this research will ultimately be presented at international conferences and published in quality academic journals,鈥� said Katie Howie, Assistant Professor in the School of Marketing. 鈥淭he students demonstrated exceptional courage, commitment, and skill in presenting their projects to a diverse audience of USM faculty, staff, and professionals from the community.鈥�
The event鈥檚 main sponsors were Domino鈥檚, Java Moes, and Mario鈥檚 Italian Restaurant. Prizes were supplied by Pyro鈥檚 and Mark Killingsworth former Dillard鈥檚 executive and USM Executive-in-Residence. The Hardy Street Boys will be featuring a winner on their podcast in the coming weeks.
Top presentations included:
- Best in Proposal - Landon McFarland, 鈥淔ighting the Stigma: Consumers' Perceptions of Frontline Employees with Disabilities.鈥� Major: Marketing and Applied Economics (double major). Hometown: Diamondhead, Miss.
- Runner Up for Best in Proposal - Robbie McDonald, 鈥淚f You Build It, They Will Learn: An Analysis of How Classroom Environments Affect Student Mental Wellbeing.鈥� Major: Interior Design. Hometown: Metairie, La.
- Best in Final - Faiyaz Hussain, 鈥淢ississippi Aquarium Impact Analysis.鈥� Major: Master of Science of Economic Development. Hometown: Dhaka, Bangladesh
- Runner Up for Best in Final - Abigail Douglas, 鈥淣aval Air Station Meridian Economic& Fiscal Impact Analysis 2021.鈥� Major: Master of Science of Economic Development. Hometown: Brookhaven, Miss.
- People鈥檚 Choice - Ka鈥檒on Duncanson, 鈥淲hat Do Mississippi Gulf Coast Divers Value in their Diving Experience?鈥� Major: Marketing. Hometown: Freeport, Grand Bahama, The Bahamas
Other presentations included:
鈥淪ocial Justice Initiatives鈥� Influence on College Students鈥� Sense of Community,鈥� Elizabeth Jones
鈥淐onsumer Perceptions of Cause-Marketing Tactics: Checkout Charities,鈥� Shaylee Ferguson
鈥淣IL: Monitoring the Effects of a Game-Changing Policy,鈥� Charlie Luttrell
鈥淯nderstanding Perceptions in the Southeast: A Qualitative Analysis on PopCorners,鈥� Taylor Bonvillion, Shauana Brown, and Morgan Kelley
鈥�3D Doritos: A Frito-Lay Partnership,鈥� Mary Wright and Makayla Payne
鈥淎ll Bodies Are Created Equal: The Effects of Body Equality on Holistic Wellbeing,鈥� Victoria Jones
鈥淚 Want to Treat Myself: How Opportunity Cost Salience Inhibits Reward Point Donations,鈥� Clancy Slay
鈥淩uffles Flamin鈥� Hot BBQ: A Qualitative Research Study,鈥� Dylan Dominguez and Craig Watson
鈥淔rito-Lay Multipack: A Qualitative Research Study,鈥� Morgan Lomen and Elizabeth Stieffel
鈥淪lidell Waterfront,鈥� Florence Maillot
鈥淪ports Betting and Fantasy Sports Participants' Ticket Purchase Intentions: The Moderating Role of Team Identification,鈥� Yongjoon Bae
鈥淟uxury State of Mind: Implications of Luxury Branding Strategy on Luxury Consumer Segments,鈥� Lauren Beverly
鈥淐onceptualization of Perceived Service Innovation: A Mixed-Method Study,鈥� Sophie Unson